Before the film release, heroine’s exposing is a burden to the film producer. “U” rated flicks gets more response from audience as it includes family audience. “A” rated flicks may get response in the first few days, but it dries up completely by a week.Hence film producers try to attract family audience with “U” rated films. Apart from this, the tax rate for “U” rated flicks is almost half of that of “A” rated ventures. The same thing happened in case of Charmi’s upcoming venture “Prema Oka Maikam”. This hot heroine oozed glamour on screen and hence the censor board awarded it with “A” rating. Double tax effect will be seen for the film producer.